Money

How Percy Pig sweets have piggy banked a lot more than £20 million for Marks and Spencer

HE is the smiley celebrity of the confectionery entire world, who triggered hamaggedon this 7 days when he went veggie.

The Solar uncovered that M&S experienced transformed the 27-calendar year-aged recipe for Percy Pig sweets, so they no lengthier contained gelatine.


Percy Pig sweets have netted M&S a whopping £20million, with 300million sweets bought a calendar year in 100 nations around the world

It sparked a backlash with enthusiasts complaining on social media.

1 blasted the new Percys as tasting like a “mouthful of washing up liquid”. Yet another declared: “The most sacred confectionery merchandise on the world is in excess of.”

But enthusiasts of the unique Percys, who consist of Andy Murray, Lewis Hamilton, DJ Calvin Harris and Alexa Chung, ought to not despair.

M&S will now question 100 mega enthusiasts to vote on no matter whether to provide back again the gelatine choice.


Tennis ace Andy Murray admitted a weak spot for the sweets, and obtained 30 baggage from M&S

Keep bosses would be off their trotters not to maintain Percy enthusiasts satisfied.

The Percy Pig model is well worth an believed £20million, with 300million sweets bought a calendar year in 100 nations around the world.

Lined up ear-to-ear, all the Percys bought in a single calendar year would go from the British isles to Hawaii.

So how did the cheery-confronted gummy pig, who has 200,000 Fb pals, grow to be a single of our greatest-cherished treats?

M&S merchandise developer Lucy Clark suggests: “A good deal of individuals consider he’s an right away achievement but it is taken a long time to evolve.”

Percy began in 1992 as a black and white liquorice PANDA, developed by M&S purchaser Monthly bill Davies.

Right after a calendar year, the sweet’s vintage mix of raspberry, blackcurrant, elderberry, grape, and mandarin, and texture was created. And Percy was now a pig.

Monthly bill, 59, from Wing, Bucks, suggests: “At the time we did not realise how large Percy was heading to be. It is incredible, it is captured the public’s creativity.

“I’d get baggage of the sweets house to my children to get their viewpoints, which they actually loved.”


M&S will now question 100 mega enthusiasts to vote on no matter whether to provide back again the gelatine choice

Quickly the country was pigging out on Percys. In Oct 2007 the billionth sweet was bought.

The subsequent calendar year, Percy created No11 in Vogue’s Leading 40 “What’s Hot” checklist, together with Sony’s newest e-ebook reader and vibrating mascara from Selfridge’s.

By 2010, Percy was bringing house the bacon for M&S to the tune of £10million a calendar year.

The following calendar year tennis ace Andy Murray admitted a weak spot for the sweets, and obtained 30 baggage from M&S.

In July 2013, Percy celebrated turning 21, and the start of Prince George, by turning up at London’s St Mary’s Medical center to hand sweets to Tv set reporters.

Given that then M&S has introduced Percy’s Friends, Penny Pig, Percy Piglets and Globetrotting Percy.

There is also plenty of Percy merch, like cupcakes, cuddly toys and piggy financial institutions. With or with out gelatine, Percy would seem destined to maintain hogging the headlines.

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